Backlinks are one of the key features of SEO. They boost your site 

Here are Some different types of backlinks,

ranging from the most beneficial to those you can optionally choose

Editorial mentions that refer to your site

and include a link placed within relevant, high-quality content make for the ideal backlink.

Commonly, editorial backlinks are created

when your own content is cited as the source of specific information (such as an article or infographic), when a company representative is quoted or interviewed, or when your site is included in a link roundup on a particular topic.

To attract editorial backlinks, create evergreen content that demonstrates your status as To attract editorial backlinks, create evergreen content that demonstrates your status as a thought leader, such that your site and

your brand earn acclaim as a go-to resource for interviews and industry insight.

 Create

engaging, shareable content that has the legs to go viral. To build out your content strategy, leverage SEO tools capable of recognizing popular keywords and topics that competitors have been successful with but your site has yet to cover.

When providing well-established sites with guestposts, it's often possible to include an editorial backlink to your own site. 

Practicing guest blogging outreach to solicit valuable sites for

these opportunities should be a key piece of just about any SE0 strategy.

Creating digital profiles for your brand on

business listing sites, social media, industry

directories, and review sites most often comes with the opportunity to post a backlink (or a few).

Search engines view these entries as evidence that a site is well established.

Webinars (and recordings of them) offer

particularly valuable content for sites to link to Sites will often embed wehinars in their to.

 Sites will often embed webinars in their

own pages along with a link and mention ofyour brand as well. 

Use tactics similar to blog promotion to achieve these backlinks: sites you

target for guest blogging may also want to add your webinar as a resource.

Offering a valuable tool for free is another

strong method of earning both attention and backlinks that have a deep and long-lasting impact on SEO. 

This can mean creating a simple-but-useful asset, such as a cost calculator valuable to those in your industry, or

providing a lite version of a paid tool you offer.

To encourage backlinks, promote the tool with sites that have a similar audience to your own (using SEO tools to uncover them), as well as your guest blogging site targets.

If a site that accepts guest blogging doesn't allow backlinks within the content, it usually will do so within the author's bio. Even when outside of editorial content, these backlinks still have a positive impact on SEO.

One clever technique for establishing backlinks is to come up with a badge to award to other brands as recognition for their status or achievement in some capacity. 

When those sitesproudly post the badge on their sites, you get a link back to your own. Again, you'll want tomake deft use of SEO tools to recognize sites with similar audiences to yours, in order to determine targets for your badge program.

Posting genuine and relevant commentary on content and including a backlink - is usually acceptable if it adds value to the conversation.

However, if executed in a spammy manner, this technique can end up having a negative effect on your reputation with search engines.

 Be careful not to overdo it.

Search engines are built to assess your site's value based on its genuine, earned popularity with other sites. Google warns that buying and selling links can negatively affect a site's placements in search rankings. 

When you buy links in pursuit of an SEO advantage, you don't get what you pay for.

10) Low-quality or irrelevant directory links

Creating profiles in directories that aren't

trustworthy and respected (or in those that

simply aren't related to your brand) can be

viewed as spam and harm your SEO efforts.